【acca F1考试题】2019年4月19日acca每日一练(1-2)
【acca选择题】
1.Services have certain qualities which distinguish them from products. Because of their........................................ , physical elements such as vouchers, tickets, confirmations and merchandise are an important part of service provision.
Which of the following words most accurately completes the sentence?
A Intangibility
B Inseparability
C Variability
D Perishability
2. U Ltd produces a portfolio of products and focuses its efforts and resources on persuading customers to buy them.
This is an example of which type of 'orientation'?
A Production
B Sales
C Marketing
答案:
1. A
Rationale: Intangibility refers to the fact that there are no material or physical aspects to a service: physical elements help to reduce this effect, and make the provision concrete for the customer. Inseparability and perishability refer to the fact that services are created and consumed at the same time: they cannot be stored 鈥? and pose challenges to demand forecasting and scheduling. Variability refers to the fact that services are specific to the situation and cannot easily be standardised.
Ways in: What do physical elements do for a customer purchasing eg a train ride or legal advice?
If you knew the meaning of the term 'intangible', the answer to this question would get you to the correct answer.
2. B
Rationale: A sales orientation assumes that customers must be persuaded to buy the products that the firm produces. A production orientation assumes that customer will buy whatever is produced: the focus of the firm is on meeting demand. A marketing orientation seeks to determine the needs, wants and values of customers and to produce what customers want to buy.
Pitfalls: Don't confuse selling and marketing!
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